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Alternative

Jake Marshall allowed the anxiously attached to unite in his retro synth-pop hit, TOO MUCH!

We may be in an era of throwaway pop hits but if any track is worth holding onto it is Jake Marshall’s sad-boy synth pop sophomore release, TOO MUCH! Marshall and his 5-octave range set the bar high with his titularly ironic debut single, Bad Singer, and transcended it with the 80s aesthetics and indie hyper-pop nuances in TOO MUCH.

The candidly riotous track finds an earwormy way to articulate the trials and tribulations of contending with an insecure attachment style and battling with the inner monologue which constantly gnaws with crushing self-reflections of overbearingness. Even if you don’t have bags of childhood trauma attached to your attachment style, we can all relate to some degree to how it feels to feel too much as we try and seek assurance and affection.

Safe to say, Jake Marshall is the queer icon we never knew we needed; his discography is shaping up to be far more than just outpours of pained introspection, it’s a safe space where outliers, the heartbroken and the LGBT+ community can find swathes of consoling resonance.

With his upcoming EP, love(s) of my life, in the pipeline, the future looks iridescently bright for Jake Marshall.

TOO MUCH! Dropped on September 6th; stream the track on SoundCloud now.

Review by Amelia Vandergast

The Wrong Party is ‘California Bound’ in their glimmer of indie garage rock nostalgia

The Southern Kentucky/Northern Tennessee fourpiece, The Wrong Party, delivered an irresistible invitation to revisit epochs of rock via an unchartered route with their third single, California Bound.

With nods to everyone from The Strokes, Pavement, Placebo and Iggy and the Stooges in the honeyed with vintage hues production which also teases the distortion of 90s Seattle grunge and grooves through bluesy psychedelic guitar licks, California Bound is pornography to sonic nostalgists.

The way the influences and eclectic stylings enmesh in the garage-rock-esque release is an undeniable attestation to the band’s unique vision and mission to make up for the shortfall in real and raw rock in the past few decades. If you would rather get a lobotomy than listen to Highly Suspect or Royal Blood, The Wrong Party, fronted by Matt McNew, is made for your playlists.

California Bound hit the airwaves on September 1st; stream the single on Spotify now.

Review by Amelia Vandergast

DanFromUpstairs & Luke Matthews shifted the tides of alt-pop with ‘Love’

With his boy-next-door moniker which fully synergises with his genre-fluid sonic identity, DanFromUpstairs is easy to adore. The Brighton-based artist’s latest single, Love, featuring Luke Matthews is a veritable exposition of how much of a forte orchestrating authentic alt-pop earworms is to him. I can safely guarantee you won’t find a more deadpan love song on the airwaves, and that is just scratching the surface of the ingenuity in Love.

As the pseudo-hip-hop beat slaps, the pop melodies stroke with their lush 90s-tinged aesthetic creating an expansive contrast with the intersections of scuzzy synths and raw indie rock guitars which rough the smooth edges of the polished production that you’ll need a serious concussion to forget.

As a true conduit of sonic experimentation who knows exactly which textures, tones and stylistic elements to synthesise into his narratives to ensure innovation doesn’t deviate into obscurity and veers towards commercial potential instead, DanFromUpstairs is standing at the vanguard of the modern genre-bending trend.

The official music video for Love will premiere on September 13; stream it on YouTube.

To connect with DanFromUpstairs and keep up to date with news of his forthcoming debut album, Hopeless Fables, which promises to deliver a continuous fever dream as the track grooves between electronica, funk, hip-hop, jungle and rock, follow the artist on Instagram.

Review by Amelia Vandergast

ARCTISKY Talks Music Therapy in an Exclusive A&R Factory Interview

In this interview, ARCTISKY opens up about how his passion for mental health awareness is deeply woven into his sound. He speaks candidly about his personal experiences, shedding light on the importance of positive self-talk and its impact on mental and physical well-being. His commitment to mental health isn’t just a topic he touches on—it’s the foundation of his music. Through his lyrics and soundscapes, ARCTISKY offers listeners a space for reflection and healing, blending his emotional depth with eclectic influences, creating something deeply personal and powerfully poignant. 

ARCTISKY, your latest single, My Relief, which hit the airwaves on September 6th is inexplicably sublime. We’d love to dig into the emotional underpinnings. Were there any personal experiences which inspired the track?

Yes, definitely! I’ve had to channel experiences from some extremely strange and dark places. Funnily enough, when I wrote this song, I was still in a state of not being able to understand this side of the emotion spectrum fully. Whenever I was dealing with anything, I’d usually work through these things with the help of music ‘cos I felt like self-reflection was what I needed over anything.

We always get bombarded with so many different opinions of how you should treat yourself and others, we usually tend to lose sight of what’s the healthiest thing for our mind, body and soul. This song quite literally came out of two different times I was admitted to the hospital for health complications I faced during lockdowns, where the last visit was close to being a fatal call. These things give you quite a bit of perspective on how you may want to spend your time on earth.

What was the core message of the song?

“Self-talk matters.” Yeah, I cannot emphasise enough how important it is to mind how we speak to ourselves. A lot of us are not mindful of what our internal dialogues are saying to us. If left unchecked, your mind is susceptible to all sorts of hijacking, and it’s quite literally like training a muscle. We must make it a priority to be our own best friend first, otherwise, the mind will absorb fear and doubt from the haters and naysayers around us, and use it as jet fuel for self-sabotage. It really doesn’t help when people around you are enforcing these, even if it’s just mindlessly repeating some things they’ve heard. It’s crucial for us to safeguard what we allow into our minds so that we don’t let others affect our thinking.

We must be able to judge what’s best for our own health and mental well-being. If our minds are getting too overwhelmed, they will manifest into physical illnesses. The mind and body work hand in hand – it’s all connected. You can’t have a healthy mind without a healthy body, and vice versa – it’s ignorant to think otherwise. Once you get your mind and body right, the soul naturally follows. It’s all a flow. We should do our best to eliminate all internal suffering and convert or channel that energy into the positives we can bring to the people around us. Positive self-talk is key.

How important is it for you to advocate for mental health awareness through sound?

I would say it’s what gives these projects their foundational pillars. I grew up in the Maldives, where the concept of mental health has just only started taking off at a rapid speed. I feel like it’s mainly due to the highly conservative side of the population that would shut anything up before it could even be discussed. I always saw a lot of people suffer due to this – where the prison system never treats the mental illnesses of the prisoners, and are run through what’s more identical to a brainwashing program on the weak – which in turn breeds a lot of mentally unstable victims of injustices to be released back into society without the proper care or systems in place to actually heal them. It’s extremely dehumanising, and inhumane in my view. The whole prison system is a wreck, and doesn’t even abide by ‘The Nelson Mandela Rules’. Demonised for basic human shortcomings, and anything that’s not in line with what they say, and all of a sudden you’re… It’s so f**kin’ sad, it’s ridiculous. Like quite literally using fear to bully an entire damn nation, and mental health is scrutinised as a weakness because the people in power are afraid that people may find their way to the knowledge that will help them arm themselves against these political manipulations and further efforts to prime social conditioning.

I honestly do not know where on Earth I’d be if it weren’t for music. Songs have spoken meaning to me, and some of the lyrics I’ve heard over the years have been a therapist to me more times than I can count. I’d always feel a whole lot of relief in my subconscious after spending a bit of time with some of my favourite songs.

What would you say to anyone who struggles to find self-compassion?

You’ve got to stay true to what you know is best for yourself, and then the people you love. Remember, you cannot love anyone else if you don’t love yourself first. The more we seek validation outside of ourselves, the further it gets away from us. The only form of validation we need in this world is our own. Once we can validate our self-worth to ourselves, there really isn’t a lot we need to do except guard our energy from those who may come to steal or drain it. You are going to be a reflection of the 5 people closest to you, so selecting your people wisely is crucial in my view. It’s better to spend time building yourself for a better future and life than trying to impress people you’re not even sure you like in the first place.

Most people hide behind masks, and it’s really not that difficult to move forward knowing that almost everyone’s got their own sh*t – so leading with love, respect, compassion and empathy not only makes it easier for yourself, but collectively allows us all to show each other a sense of love and care on a communal level. Always be kind to yourself first. The world is already full of so much suffering, and you shouldn’t be adding more pain and suffering to yourself with your self-talk. Stand up for what’s right, but don’t exhaust yourself in the process of fighting for something you have no control over.

Which artists did you draw influence from while orchestrating the single?

I feel like a bit of that old-school alt-rock/grunge may have influenced this track quite a bit actually. Okay, so here’s a blend of some influences that are in the ballpark – a bit of Daughtry, Pearl Jam, Alice in Chains, Nirvana, Staind, Chris Cornel, Linkin Park, Creed, H.I.M., Lifehouse, Seether, Velvet Revolver. Also slower tracks by Metallica, John Mayer, Bob Dylan, a bit of Johnny Cash and probably a lot of the official soundtrack from the ‘August Rush’ movie – I love all the tracks in that motion picture. The blend’s just full of so many different flavours – I do have trouble pointing out exactly what it is. I feel like it’s just one big blob of everything I grew up listening to if I’m being honest. I’ve lost track!

How did you interplay influence with your own artistic identity?

I just end up blending the sounds to a stage where I get my selected palette of sounds to communicate with one another in the tone of whatever emotion/mood I’m trying to get out of the music. I feel like a lot of the work that I do feels like painting with colours, and looking at sounds through the visual lens really helps me conceptualise what I’m working with.

Other than that, I feel like there is just no way something can’t feel authentic and soulful if it’s a projection of real and authentic experiences. I definitely do my best work when I’m channelling exactly what I was feeling in the moment of the experiences that I write about. It needs to be authentic and real. You need to be able to visualise exactly how you are feeling.

An artist’s own feelings and emotions are their strongest tools for originality, and I live by that. The type of work that I do is really not something I can rush, and I do have to let ideas simmer and even let them marinate for a while before I can treat them more. It’s funny cause I treat my music like they’re my children – it goes through all the stages ’til it grows up and is ready to move out.

We love the tonal juxtaposition the gruff spoken word segment introduces, what inspired you to include this in the track?

I believe it came from wanting to emulate a half-baked numb mood with the music. I ended up wanting to retrograde the chords in that section and still wanted to maintain that washy sound as much as possible. When I ended up reversing some of the guitar layer, and flipped it – it gave the whole section this laid-back and cruisy motion where I got to just throw some light and sexy licks on top. The washy ‘verb tying the guitars together is what really makes this section almost sound a bit wet and slippery, and slightly purple. The message reflects a bit of a questionable dialogue with oneself before going down a very interesting rabbit hole (rabbit holes that open up the doorways of perception-type things).

Who did you work with on the production?

I played everything on this track and produced all of it, like most of the songs on this album (unless I want to have that unique flavour for BVs, unique instrument features, or if it’s a collaborative track). In addition to that though, I always pass my work on to my trusted mixing and mastering engineer, Alex Emrich, who’s based in Canada. I completely trust him to take my tracks to the finish line, and working with him has always been a pleasure.

What’s next for ARCTISKY?

I believe I’m getting ready to take these songs out for live performances soon. Currently, I’m exploring how flexible I can be with the music that’s already written. I’m open to being flexible and reimagining my sound to suit whichever venue I may perform at, and cater that sound to the energy of the venue.

There’s been so much I’ve had to rewire about live performances from the ground up, and I know for a fact I won’t take these songs out to live venues until I’ve tightened up all loose ends on the performance side of things. Obviously, it’s in tiers when it comes to the scale of productions. How you treat one thing is how you treat everything, so yes, I’m definitely not just gonna do it for the sake of doing it! I’m still on the lookout for the musicians who will occupy the spots in my lineup – who will help me fully bring these ideas to life. I’m extremely pumped to see what lies ahead on this journey, and I’m just keeping my eyes on the target, no matter how wavy it may get. So yeah, hopefully a lot of good comes out of all this output!

Stream My Relief on Spotify now.

Connect with ARCTISKY to stay up to date with his latest releases on Instagram.

For more info, head to the artist’s official website.

Review by Amelia Vandergast

Slip away from material reality with the artfully nostalgic escapism in Gaud’s seminal release, Prose for the Cradle

With Prose for the Cradle, the prodigal sons of New England, Gaud, defied temporal boundaries, transporting listeners into a dreamscape where the lines between past and present are synthesised into a seraphic sonic sensation.

Taken from the LP The Singer, the track evokes an ambiguous era of melodic rock, yet resists the urge to be pinned down by any particular moment in music history. Instead, it invites you into a space where emotion takes precedence over all else, allowing you to lose yourself in its all-consuming and consoling atmosphere.

The production carries all the hallmarks of a time when songwriters poured every drop of their hearts and souls into their craft. The melodies, artful and ascending, intertwine beautifully with percussion that feels almost like an additional pulse in your body, leaving your own heartbeat to take a backseat. Gaud’s vocal delivery is nothing short of hypnotic, wrapping you in a vignette where material reality fades away and only the sound remains.

For fans of Father John Misty’s songwriting chops, Prose for the Cradle will undoubtedly strike a chord. Its poignant cuts will leave a lasting impression, sticking to your synapses with a tenacity that makes the track impossible to shake.

Prose for the Cradle is now available to stream on Spotify with Gaud’s LP, The Singer.

Review by Amelia Vandergast

Jojo and Wo shook up country hip-hop with ‘Beer Money (Champagne Wishes)’ ft Fred Lockett

JoJo and Wo, the self-made sibling duo from Houston, have once again proven their genre-blending mettle with their latest single, Beer Money (Champagne Wishes). It’s a track that hits all the right notes for fans of country hip-hop, with Fred Lockett adding an extra layer of grit to an already unapologetic banger.

If Yelawolf, Kid Rock, Colt Ford, and Lil Nas X are staples in your playlists, you’ll instantly be gripped by the beat in Beer Money, which slams and slaps over acoustic guitars that pull you straight into the soul of the country scene.

The dynamic interplay between JoJo’s fiery, polished vocals and Lockett’s gruff, whiskey-soaked tones gives the track its undeniable edge. It’s impossible not to lose yourself in the rhythmic magnetism of the hit that kicks you into a foot-stomping groove.

JoJo and Wo’s legacy started in Houston, where they discovered their passion at just five years old. With appearances on NBC’s America’s Got Talent and Clash of the Choirs, and performances alongside the likes of Kelly Rowland, Alicia Keys, and The Pussycat Dolls, they’ve proven they were born to be on the big stage.

After signing to Pulse Publishing as songwriters, their global influence skyrocketed, securing placements on major TV shows and penning hits for LMFAO and Flo Rida. Now, with Beer Money (Champagne Wishes), JoJo and Wo are making waves yet again.

Beer Money was officially released on August 24 and is now available on Apple Music.

Review by Amelia Vandergast

maxhauer – fifteen: Cerebrally Melodic Indie Pop

Maxhauer’s sophomore single, ‘fifteen’, sweeps listeners into an indie pop sphere of celestial fluidity and exhibits how the innovative artist has honed his sound after a promising 2023 debut to re-emerge with a melodically cerebral piece that cradles his vocals which are so light they become the oxygen you breathe as you follow the diaphanous progressions as they lead to gentle, ambient crescendos.

Positioned somewhere between the evocative expressions of Death Cab for Cutie and Elliott Smith, maxhauer channels the introspective spirit of these indie legends while marking his territory as the boygenius of a new era. His sophomore single reveals an artful orchestration, seamlessly weaving expansive, lush harmonies that paint a vivid scene of emotional intensity, satisfying those yearning for a more complex, emotionally dense soundscape.

Maxhauer, as a multi-talented producer and vocalist, will undoubtedly become revered for his unique ability to infuse the nuanced longing of adolescence into his music. His compositions are both a revolution and an evolution in the indie music scene, where plaintive vocals and expansive harmonies intertwine to create a sound that gnaws at the listener with its raw, poignant beauty.

After one hit, your rhythmic pulses will crave the emotive journey for the catharsis in the candour. Safe to say, he’s one for every indie fan’s radar.

Stream fifteen on Spotify now.

Review by Amelia Vandergast

Joe Pallotta immortalised the fallen in his piano-driven hard rock ballad, Tears for the Titan

Feed The Fire by Joe Pallotta

In his latest hard rock hit, ‘Tears for the Titan’, San Francisco’s Joe Pallotta tackled the vast expanse of grief with an eloquent precision that almost defies belief. Putting into lyrics what few can weave into words, following the loss of a loved one, he sonically visualised how mourning can tear at the fabric of our being, leaving us frayed, disillusioned, and helplessly out of sync with a world that persists in the wake of tragedy.

The piano rock ballad pits minor key piano melodies against soaring guitar lines and a gothic aesthetic reminiscent of the Sisters of Mercy, pulling listeners deep into the atmosphere of the piece. Pallotta’s vocals echo the soulful vigour of rock legends such as Twisted Sister, Poison and Whitesnake, blending seamlessly with orchestral crescendos which rise and fall with invitations to find consolation that you’re never as alone in your grief as you think you are.

As much as Tears for the Titan is palpably a cathartic outlet for Pallotta, within the jagged shards of agony are commiserations to anyone else who has loved and lost.

 As Pallotta continues to expand his reach, aiming to touch as many souls as possible with his music, ‘Tears for the Titan’ serves as an affecting reminder of his ability to convert raw, unfiltered emotion into a soul-gripping alt-rock experience. To explore more of Joe Pallotta’s emotionally rich and resonant artistry, visit his collection at joepallotta.bandcamp.com.

Review by Amelia Vandergast

ARCTISKY – My Relief: Romance & Raw Alt-Rock Ingenuity

With his latest single, My Relief, the soul conduit ARCTISKY orchestrated an alt-rock single that resonates with the romantic intensity of the 80s while pulsating with contemporary vitality and standing as a testament to his worthiness of the highest industry accolades.

From the Maldives to Melbourne, ARCTISKY channelled a voice so warm it could thaw the coldest souls into a sonic landscape which weaves swoon-worthy melodies that suspend in the air and pirouette through the world-class production.

My Relief is a flawless fusion, serenading listeners with vocals reminiscent of Bryan Adams, and orchestral crescendos that ensure your heartstrings are inseparably combined with each progression. To subvert the arcane accordance, a surprising shift comes with the middle eight; gruff, voicemail-esque tones akin to Tom Waits introduce a jarring yet brilliantly conceived contrast, showcasing ARCTISKY’s determination to boldly assert his sonic identity.

Safe to say, the track is one of 2024’s most emotionally impactful releases. If you want the burdens stripped for your soul, sink in.

My Relief debuted and salved the airwaves on September 6th; stream the single on SoundCloud and Spotify.

Review by Amelia Vandergast

SugarFüt – Mirrors: Where UK Alt-Rock Hits Its Peak Power

In their sophomore release, Mirrors, the UK’s most promising emerging powerhouse, SugarFüt, reasserted dominance on the alt-rock scene with a kinetic anthem of sheer visceral innovation.

If you’re still mourning the loss of She Burns Red after they disbanded, this Hull-based four-piece is here to fill the void with a sound that is veritably their own. With scuzzy alt-rock riffs and chameleonic progressions, which splices the frenetic with the melodic Mirrors defies predictability. Just as you start to recognise pop-punk echoes, SugarFüt storms into fresh territory with each progression, pushing boundaries with every bar, leaving heads in a subverted spin.

Vocally, the track oscillates between imploring vulnerability in the verses and soaring dynamism in the chorus, seamlessly transitioning to illuminate the emotive depth of the timbre and the dualistic pull of Jack Moxon’s vocals. When paired with the interstellar peaks of their guitar-driven crescendos, Mirrors is enough to leave your heart in your throat. SugarFüt’s ability to riff with the same fevered energy as Thee Oh Sees while capturing the immersive melodicism of Jimmy Eat World’s Futures era creates an addictive earworm which demands repeat attention.

Formed in Kingston-Upon-Hull in 2023, SugarFüt brings together frontman Jack Moxon, drummer Calvin Casey (formerly of Kira Mac), bassist Rory Myers, and guitarist Dave Measom. Their collective history in the Hull music scene and shared love for rock, pop, and punk culminates in an auditory assault that blends raw, emotionally charged vocals with gritty riffs, pulsating basslines, and thunderous drums.

By the time their debut album drops, they’ll be one of the hottest acts on the UK rock circuit. Keep them on your radar.

Mirrors was officially released on August 16 and is now available to stream on Spotify.

Review by Amelia Vandergast