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Music Producer Blog & Promotion

ELZON earned a place in the RnB pantheon with his organically experimental playlist staple, Is He Home

Posted on 27 April 2024

After an extended intro of tripped-out Latin guitars, the standout single, Is He Home, from ELZON’s debut EP, C U SOON, kicks right into the early 2000s-inspired alt-RnB grooves to pull you under the wavy melodies that don’t ask for permission before crashing into your soul.

The London-based rapper, singer, songwriter, and producer’s talent in crafting immersive soundscapes is only one facet of his talent; his ability to tune into experimentalism with organically rich panache is another. Vocally, there are few artists with as much honey in their harmonies; with his seminal single, Is He Home, the originator earned a place in the pantheon of songwriters alongside the Weeknd, Justin Timberlake and the King of Pop himself. As for the colour in his melodies, you couldn’t ask for a more hypnotic kaleidoscope to sonically gaze into.

Before making his debut, ELZON cut his teeth in the industry by penning songs for other artists, working alongside the likes of the Grammy-nominated producer Ammar Junedi and the underground luminary CASSO. After the launch of his critically acclaimed EP, ELZON graced several editorial playlists including New Music Friday UK, Channel X, and Mood; the RnB crooner is clearly on the rise, join him on his ascent by sinking into Is He Home, which is now available to stream on Spotify.

Review by Amelia Vandergast

Blonde Poulain rocketed through cosmic boundaries in ‘Objectivo la Tierra’

Posted on 26 April 2024

Blonde Poulain’s latest single, “Objectivo la Tierra,” catapults listeners straight into a celestial escapade, melding pop sensibilities with sci-fi synthetics. From the outset, spacey effects set an interstellar backdrop while the pop hooks orbit around hip-hop-adjacent beats.

The rhythmic foundation is robust, complemented by twinkling synths and a nod to 90s trance aesthetics that instil euphoria in the same vein as Faithless. Blonde Poulain embraces full creative freedom in this track, infusing his style, soul, and charisma to craft a universe that promises more than just a musical escape. By giving pop new life through the pulse of electronica, the innovative artist created a sound that’s both futuristic and deeply grounded in rhythmic tradition.

In essence, “Objectivo la Tierra” is an invitation to imagine and inhabit Blonde Poulain’s vibrant and upbeat cosmos—if Earth were to falter, his universe, as painted in this track, would be infinitely more accommodating.

This single marks the first release from his upcoming EP, setting a high bar for what’s to come as it skilfully combines real-world facts with the fantasy of science fiction.

Objectivo la Tierra will reach the airwaves on April 26th; stream the official music video on YouTube.

Review by Amelia Vandergast

Mild Horses unleashed avant-garde chaos in his genre-defying electronica release, Eye of the Behemoth

Posted on 25 April 2024
Eye Of The Behemoth by Mild Horses

Mild Horses, the experimental brainchild of Matthew Leuw, previously known for his roles in various underground bands, including Norwich’s Crest and Brighton’s Coin-op, has returned with ‘Eye of the Behemoth’.

The single seizes the listener with its lo-fi synth melodies grounded on a solid backbeat, before erupting into a drum n bass rhythmic firestorm. Not merely content to rest here, it pushes the boundaries further with sharp horn stabs, marking a bold foray into avant-garde territory. As the track progresses, the intense energy momentarily retreats into more subdued, jazzy grooves that infuse the piece with psychedelic tranquillity, setting the stage for a climactic resurgence. The finale of this instrumental odyssey is a masterclass in musical composition—returning full circle with a powerful beat that perfectly encapsulates the track’s dynamic range.

‘Eye of the Behemoth’ is not just another experimental track; it is a statement of artistic integrity from Mild Horses. This single does exactly what it promises—immersing its audience in an artfully crafted storm of sound that resonates long after the last note fades. It’s an assertive piece that boldly declares Mild Horses’ niche in the eclectic landscape of contemporary music. For fans of genre-defying soundscapes, this release is an essential experience, offering both challenge and reward in its complex layers.

Stream and purchase Eye of the Behemoth ahead of its official release date of May 10th on Bandcamp.

Review by Amelia Vandergast

FCF’s U AND I is a dynamically exhilarant dancefloor catalyst

Posted on 21 April 2024

“U AND I” by FCF is a revolutionary dancefloor catalyst that ignited the sphere of alt-electronica and added intense anticipation around the producer’s upcoming LP.

The track launches with a tender progressive house pop prelude, where deep reverberating basslines and soulfully intoxicating vocal lines set the stage for the impending infectious aural oblivion to come. As the mix escalates, it transitions into a hypersonic entrancing hit that promises not just to bring listeners to the brink of euphoria but to climax with them through an exhilarating fusion of psytrance electronic layers and Spanish guitars. But don’t think the peak is reached here; before long, FCF introduces adrenalizing rap bars that evoke raw tribal energy, seamlessly interwoven with reprising female vocal harmonies. This blend is not just innovative; it’s evolutionary; while some artists are content with constructing floor fillers, FCF went one step further by dropping a track that could start a riot on even the most subdued dancefloor.

FCF, hailing from Lisbon and inspired by artists like Rosália and Travis Scott, has a proven track record of breaking boundaries in electronic music. His eclectic influence—ranging from techno and house to hip-hop and reggaeton—allows him to craft tracks that challenge the conventional frameworks of music production.

“U AND I” exemplifies FCF’s unparalleled ability to fuse fire, fervour, soul, and rhythmic magnetism into a coherent whole that resonates across diverse audiences.

U AND I was officially released on March 2nd; stream the single on Spotify.

Review by Amelia Vandergast

Raven Ives scribed dark poetry through her artful alt-pop installation, Reprieve

Posted on 20 April 2024

With her standout single, Reprieve, the self-sustained DIY artist Raven Ives delves into an introspective journey, channelling her creative vulnerability into a brooding synthesis of trip-hop, dark pop, and a touch of neo-classical ambience.

Reprieve pulsates with a lifeblood of nuanced emotions, each beat and lyric paving a path deep into the heart’s recesses. This single is a testament to Violet’s refusal to blend into the pop milieu, avoiding the pitfalls of sonic assimilation with a bold, unyielding voice. Her approach to music, deeply rooted in emotional and artistic exploration, avoids direct comparisons. Yet, if one were to draw a parallel, her poetic lyricism and the evocative depth of her compositions might nod to the likes of PJ Harvey, marking Raven Ives as a standout voice in this artistic generation.

The track itself serves as a canvas, painting a sombre and tender narrative of isolation that resonates universally. Here, Raven Ives manages to capture a universal sentiment—the profound sense of inner desolation that pervades even the most crowded spaces. The music sweeps across this landscape of a shattered psyche with elegance and a raw, piercing clarity.

Stream Reprieve with the rest of Raven Ives’ EP, Dancing Shadows, on Spotify.

Review by Amelia Vandergast

Drum n Bass entered into a new evocative era with Joy Doc’s All of Me

Posted on 19 April 2024
https://soundcloud.com/joydocdnb/joy-doc-all-of-me-master/s-UmM63gn67rf?si=a4dd89fb1def497ca20fc0ff28693304&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Joy Doc’s latest single, ‘All of Me‘, is a compelling showcase of her multifaceted talent as a drum and bass producer, vocalist, songwriter, DJ, and pianist. Hailing from London, Joy Doc has been carving a niche in the UK’s electronica scene, and this track is an undeniable testament to her superlative prowess.

The track commences with an ornate orchestral introduction, setting an evocative stage for what’s to come. As Joy Doc’s vocals enter, “Oh Lorde,” will be the first thing on your mind due to the striking resemblance and depth in her voice. These vocals, layered over the sound of hammered piano keys, create a hauntingly beautiful atmosphere, where you can contemplate the self-sacrifice of giving someone your whole essence only to transform into a shell of who you were before you surrendered yourself completely and knelt at the feet of romantic mercy.  The lyrics poignantly explore the transformation of self when consumed by love, painting a vivid picture of becoming a secondary character in one’s own love story.

The production, handled by Joy Doc herself, is flawlessly and meticulously crafted, ensuring that the listener is drawn in and remains captivated until the outro and then some; the crescendos of drum & bass momentum are tensile, perfectly timed to elevate the track’s emotional intensity.

Mixed and mastered by Jose De Mara, ‘All of Me’ is a declaration of Joy Doc’s potential to dominate the electronica landscape. Her previous accolades, including her debut E.P ‘Sunshine‘ and the recognition of her track ‘Been Here Before‘, are just the beginning.

All of Me will hit the airwaves on April 19th; stream the single on SoundCloud.

Review by Amelia Vandergast

ToleX unveiled a fiery reckoning with their hell-hath-no-fury poetic epiphany of an EDM release, Cry Baby

Posted on 14 April 2024

ToleX’s EDM-Chill Step hybrid, Cry Baby, dropped on April Fool’s Day to prove they’re nobody’s fool in the searing indictment of post-breakup epiphanies. Even with the catharsis of the Chill-Step aesthetics, it hits with the force of a hurricane.

From the opening artillery of lyrics, ToleX sets the stage for a raw, unfiltered dive into the emotional abyss left in the wake of lost love. The poetic justice in the lines “It shouldn’t have to be until I leave to make you love me”, and “It shouldn’t have to be the memories that makes you miss me,” doesn’t just create a haunting reminder of love taken for granted; the introspection filters the enraging phenomenon through a brand-new lens.

But Cry Baby is more than a mere lament; it’s a battle cry wrapped in a rhythm. The female vocals, draped over ToleX’s fiery beats, serve as a siren song, luring listeners into a whirlpool of raw emotion and unapologetic truth-telling, resulting in a sonic uprising against the all-too-common narrative of love appreciated too late.

ToleX doesn’t just push boundaries; they incinerate them, offering a track that’s as much a balm for the scorned as it is a wake-up call for the complacent. Cry Baby is a musical inferno, burning away the clichés of heartbreak songs to reveal a core of fierce honesty and emotional depth. This isn’t just another break-up anthem; it’s a revolutionary redefinition of what it means to turn heartache into art.

Stream the single on all major platforms including Amazon Music and YouTube.

Review by Amelia Vandergast

Ari Khan warned of ‘The Art of Seduction’ in her experimentally meta electro-pop hit

Posted on 13 April 2024
Ari Khan

Inspired by the Robert Greene book, The Art of Seduction, the experimental pop artist and bedroom producer, Ari Khan, mused her latest single, which shares the same title and gives the mind’s perspective under the influence of passionate persuasion. The artfully disorientating drunk on love production efficaciously exposits how control is relinquished and our grip on material reality slips when we surrender to the lust-licked designs of another.

“I wrote this song when I was home (in Alaska) over the holidays because I had recently read the Robert Greene book and realized a certain ex of mine had followed it like an instruction manual. This same ex texted me on Christmas Eve trying to pull me back in. I wrote the first verse right after receiving his text, the lyrics are ‘Regrets, you have none. that’s just a card you play, to see if I am done.’ It was all so obvious to me from a distance. But I remembered how blinded I was when we first met. I was broke and trying to make it in LA, I was in a very vulnerable position. He promised me the world and built up all these fantasies.”

As the soundscape evolves and allows you to fall down the rabbit hole of Ari Khan’s hypnotic artistry, her lush vocals keep the dynamic pace, demurely arcane in one breath, dominantly ensnaring in the next. The vocal progressions are as mind-bending as the breakbeats, especially when the cybernetic distortions confluence the vocal melodies with the genre-fluid instrumental alchemy.

The Alaska-born artist with Iranian and Irish roots can attribute much of her distinctive sonic signature to her unconventional artistic journey, which took her from studying musical theatre in NYC to studying EDM production in LA. Yet, it is her determination to allow energy to take the lead and her complete disregard for genre constraints which sees her music resound with exhilaratingly infectious flair.

The Art of Seduction will be available to stream on all major platforms from April 12th via this link.

Review by Amelia Vandergast

Synthetix – Ominous Data: Meet the Master of Electronica Futurology

Posted on 12 April 2024

Synthetix looked far beyond the binary with the cybernetically harbingering title single from his latest bass-heavy electro LP, Ominous Data. The San Francisco-residing breakbeat producer and live artist Shea Steinbacher founded Synthetix and started cutting his teeth in the rave and nightclub scene in 1999, the same year The Matrix hit the big screen, which may or may not be coincidental, but one thing is for sure, Synthetix has become a moniker synonymous with the futurology of electronica.

As dark, heavy, and brooding as Ominous Data may be, nothing about the polished mix feels oppressive. The reverberating glitchy waves wash over you, allowing your rhythmic pulses to ebb and flow with the syncopated momentum that speaks volumes of the producer’s experience and expertise which has lent itself to 13 LPs and EPs on labels including Anti-Matter Records and Black Magic Records.

Currently operating under his own independent label, ZerosAndOnes Records, the innovative originator is ensuring that if we do have a future to look forward to where our autonomy doesn’t atrophy, he’s going to hold dominion over the breakbeat scene with his kinetic rhythms and synths that carve through the atmosphere with the reverberations of a full-scale invasion.

Ominous Data was inputted into the airwaves on April 5th; stream the track on SoundCloud.

Review by Amelia Vandergast

One Tree – Beaming Up: A Cosmic Sojourn Through Time and Sound

Posted on 9 April 2024

One Tree’s latest single, “Beaming Up,” invites listeners on a cosmic journey that intertwines the mindfulness of the present moment with the futuristic exploration of the cosmos and a nod to the nostalgia of the happy hardcore era. Hailing from Lakewood, CO, One Tree delivered an interstellar production that transcends mere magnitude, forming a constellation of sound that captivates with each progressive sonic orbit.

In this hypersonic mix, One Tree deftly incorporates intuitively electrifying effects, creating a sonic landscape that resonates with both the exhilaration of the present and the boundless possibilities of the future. The track’s outro leaves listeners with a palpable sense of rejuvenation and a renewed zest for life, a testament to its ability to connect on a profound level.

In essence, “Beaming Up” is an invitation to embrace the now, to let go of the constraints of time and to immerse oneself in the pulsating rhythms of the present. With its fusion of cosmic themes and infectious energy, this single serves as a reminder that the only moment that truly matters is the one we’re living in.

Beaming Up was officially released on March 18; stream the single on SoundCloud.

Review by Amelia Vandergast